CIHR and Social Media – YouTube

Your moving picture ... Worth a thousand words

Put yourself on YouTube and share the excitement of health research

This is the video generation, the social media generation, the online generation. So how do you reach them? By going to where they are!

We know Canadians want to know more about health research – the Canadian Institutes of Health Research (CIHR) already has more than 600,000 followers on its Facebook page. Now, we are building a health research channel on YouTube, and we want you to be part of it. Simply post your video – three minutes or less – and we'll do the rest. We'll promote your video through our other social media channels so that people across Canada can view it in their classrooms, offices and homes.

So what goes in a health-research video?

Well, it's really up to you. You may want to explain a concept, show a cell in motion under the microscope, or demonstrate how your research is being applied in the "real world." Here are a few tips to help you:

Making a video doesn't have to be an expensive proposition, and we're not looking for polished, professional productions. But according to the CIHR Grants and Awards Guide, you can use some of your grant funding to offset the costs of developing web-based information.

This YouTube project is part of a wider CIHR effort to communicate the value of health research through social media. As well as the CIHR YouTube channel, it includes a CIHR Facebook page and a CIHR Twitter account.

You can find the "nuts and bolts" of how to make a video below. If you still have questions, get in touch with us at Want to see what health research videos look like? Go to the CIHR YouTube channel and see what's already there.

How to make and post a health research video

The equipment

There are all sorts of inexpensive and easy-to-use video cameras out there. Chances are you or someone in your workplace already has one. If you can't get hold of one of these, try your university communications department – it can help you get equipment and learn to use it.

Talking to the camera

Chances are good this video will feature you talking. Just remember that it's no fun watching someone looking down at his or her notes. Here are a few things you can do to make a better impression:

Technical notes

Here are a few quick tips on how to shoot the best possible video:

Editing your video

Filming your video is the first step. Once you've finished that, you'll want to edit your video for length and clarity. Remember also that, in general, using the highest quality settings will ensure the clearest possible picture. Different kinds of computers have different editing tools. We've had good results using iMovie on Apple computers. On Windows-based machines, popular programs are Windows Movie Maker and Adobe Premiere Elements.

When you're editing, make sure you include your name and affiliation. Check with your communications department – it probably has a video banner with the name of your institution that you can use at the beginning or end (or both) of your video.

Posting your video

Congratulations – your video is done! All that remains is for it to be posted on the CIHR YouTube channel.

When you are ready, attach your video to an email and send it to In the email, don't forget to include "tags" for your video, which are basically like keywords, including your name, affiliation and research area or topic. Once the video has been uploaded, you will receive an invitation to view it on the CIHR YouTube channel.

The CIHR YouTube Channel

For more information on CIHR's social media presence or other Communications and Public Outreach initiatives, please visit the CIHR Media Room.

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